What makes a website good are the features and content that keep your visitors coming back for more. There is always a purpose behind every website creation. Though some are created for personal use, like a portfolio that simply aims to gain an audience to have its contents viewed, majority are created for companies and online businesses that aim to provide product information in the goal of making sales, or basically just providing service over the internet to earn. It is often observed that some visitors are captivated by visual designs, but it in reality; visitors are generally looking for their needs to be fulfilled. Think of it this way: if you are the website visitor, how would you react to it?

Navigation

As previously discussed, a web designer must learn how to think the way your visitors think.

Scenario A: Website with good navigation (2-3 hyperlinks to target page)- well planned in terms of placement and design.

Scenario B: Website with poor navigation (takes forever for the visitor to reach his/her target page) – hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Scenario A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she will simply click on the product photo or product name and get to the detailed product information page. He instantly finds the navigation with no trouble, and enters the particular product information page.

As for Scenario B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever to find the right link to click to, or worse, he/she even fails to find the navigation bar. Even when he/she eventually does so, links to the product information are nowhere to be found.

Example: Home > About > Products > Product image > Etc… [A few more clicks] > Product information

In both scenarios, we clearly see that a website with characteristics similar to that of Scenario A is definitely more navigation friendly, therefore more rewarding, and in other words unquestionably better!