Persuading your prospects to buy is already not an easy thing to do, but if they encounter an issue while actually trying to make a purchase is making the process twice as hard. No matter how hard you work at talking your prospects into buying, they might hold off and totally walk out on it if they find the process complicated.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site. Better yet, why not put a “Buy Now” link to each product that you are offering on your site which will accumulate in their virtual cart?

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque or money order. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you how they prefer to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Furthermore, you can add customer reviews or testimonials, your contact information, address, and so on to boost your prospects’ confidence. This way, you give them the feeling of safety about buying something from you, a total stranger to them on the other end of the Internet.

In summary, it would be such a waste on your efforts to sell if it boils down to a prospect buying and something simply goes wrong when he or she is ready to pay. Best to put all your efforts to eliminate any chances of this happening, and maximize your earnings!